We collect information about you in various ways when you use our Sites. We use this information to, among other things, provide the functionality and improve the quality of our Sites and personalize your experience. For example, we may collect your name, date of birth, your photo, email address, postal address, phone number (including your mobile phone number), billing information, survey responses, demographics, current and prior appointments details, favorite SMBs, special SMB requests, passwords, contact information of people you add to, or notify of, your appointments through our Sites, names and email addresses of recipients of Book3m Gift Cards (as this term is defined in the Book3m Terms of Use) and Merchant Gift Cards, and other information you provide on our Sites. If you use our mobile application, either to book an appointment or to pay, we may also collect your mobile device ID, your precise location data, and the SMB search locations you select. For certain services on our Sites, credit or debit card account information may be required, as further described in the section called “Payment Card Information” below. We may also obtain information from other sources, such as third-party websites, applications, and services (each, a “Third-Party Platform”), through which you connect with our Sites and combine that with information we collect on our Sites.
